Wicked Bionic
Know Your Government
Dear Wicked Bionic team,
Federal markets reward operators who see clearly before they move. This report is a navigation aid: where the dollars actually flow, which doors are open this quarter, and the smallest next step that compounds.
We've stripped out the noise. What follows is a short list of agencies worth your attention, the contracting officers writing the checks, and the openings you can act on this week — nothing more.
Read it once end-to-end, then come back to the action items. The market won't wait, but a clear-eyed first move usually beats a fast one.
— The Sunstone Team
Start here — how to use this report
Section 1 — Top Agencies
Department of Veterans Affairs
Office of Public and Intergovernmental Affairs · Communications
VA Communications is the largest sustained federal buyer of advertising and outreach services. Demand is anchored to recruiting, MISSION Act outreach, and benefits awareness.
Spend concentrates in a small number of incumbents on a recurring vehicle, but recompete windows reopen regularly.
At a glance · FY24–FY25
Funding evidence
Competition & set-asides
Most class dollars flow through a single multi-award vehicle; recent task orders averaged 3.2 offers, with one single-offer award in the period.
Competitors
| Vendor | Dollars | Attributes | Work |
|---|---|---|---|
| Acme Communications | $240.0M | incumbentnational | Recruiting media buying |
| Beacon Outreach LLC | $96.0M | SDVOSB | MISSION Act outreach |
Openings
The umbrella outreach vehicle expires in 14 months. Industry day is expected late this fiscal year.
Most class dollars are funneled through this vehicle. A position here defines access for the next 5 years.
Brief the capture team and add to pipeline at priority A.
Primes & teaming
| Prime | Role | UEI | Subcontracting angle | Contact |
|---|---|---|---|---|
| Acme Communications | Prime, recruiting media | ABC123XYZ456 | Outreach to underserved veteran segments | Pat Lee pat.lee@example.com (202) 555-0142 source: SAM.gov |
Vendor portal
- Create a VIP profile
- Submit verification documents
- Map NAICS 541810 / 541613 to the profile
Recent awards
| Date | Awardee | Dollars | Type | Set-aside | NAICS / PSC | Description |
|---|---|---|---|---|---|---|
| 2026-03-04 | Acme Communications | $42.5M | Task Order | Full and open | 541810 / R701 | National recruiting advertising and outreach support services. |
Open solicitations
| Solicitation # | Title | Due | Set-aside | Note |
|---|---|---|---|---|
| 36C10X26R0001 | MISSION Act community outreach — Region 4 | 2026-06-20 | SDVOSB | Pre-proposal conference recommended. |
Contacts
| Role | Name | Channel | Source |
|---|---|---|---|
| Contracting Officer | Jamie Rivera | jamie.rivera@va.gov | USASpending FPDS extract, 2026-05 |
Action plan
- 1Weeks 1–2Register and align
Complete VIP registration; align past-performance write-ups to the next recompete.
- 2Event-triggered (Industry Day)Attend industry day
Brief capabilities; capture officer names and pre-solicitation signals.
- Outreach IDV recompete previously slipped by 6 months — plan for similar drift.
Section 2 — Top Contracting Officers
Contracting officer profiles are coming in the next refresh.
Section 3 — Major Opportunities
VA Outreach Services IDV
IDV recompete · Incumbent Acme Communications + 4 partners
- Vehicle
- VA Outreach Services IDV
- Incumbent
- Acme Communications + 4 partners
- Expires
- 2027-08-30
- Status
- Pre-recompete
Awarded in 2021 for 5 years with a 2-year option. Total ceiling exceeded $1B in obligations.
Single largest outreach vehicle in VA; controls majority of class dollars.
Begin capture sequence now; target industry day.
MISSION Act community outreach — Region 4
Open solicitation · Department of Veterans Affairs
- Solicitation #
- 36C10X26R0001
- Agency
- Department of Veterans Affairs
- Due
- 2026-06-20
- Set-aside
- SDVOSB
- Estimated value
- $8M ceiling
Near-term opportunity that fits the SDVOSB filter.
Confirm SDVOSB status and prepare a 10-page response.